Every business, no matter where they operate or what kinds of products and services they sell, needs a solid online presence. Designing a great website is an absolutely essential part of doing business in the 21st century, but knowing where to start is not always an easy thing to do.
Whether you decide to build your own small e-commerce website from the ground up or outsource the job to the professionals, there are some key things you should always keep in mind. Here are 4 smart website design tips for small business owners.
Mobile-friendly design has never been more important, so make sure the website you create for your small business looks just as great on a smartphone as it does on a traditional computer.
Most visitors to your website will do some research first, looking around the site, learning about your products and reaching out for more information. Optimizing your small business website for lead capture will help both future prospects and your firm.
People want to know that they are talking to a real person, not a faceless nameless corporation, so make it easy to contact your team. Contact information should be highly visible and the website itself should be easy to navigate.
Even the most beautifully designed website will not do your business any good if would-be customers cannot find it. If you want to get the most out of your website, you will need to do your search engine optimization (SEO) homework and add content that will drive your site up the rankings.
Remember your website is an extension of your brand. The website you design for your small business is more than just a placeholder in the online world; contact us and let's start a discussion on how to make your website work for you.
Evolv, Inc, doing business as Evolv is a registered Independent Sales Organization of Wells Fargo Bank N.A., Concord, CA, PNC Bank, N.A. Pittsburgh, PA and Fifth Third Bank, N.A., Cincinnati, OH
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