If you don't know already, responsive website design is a way of putting together websites such that they render perfectly on all devices, mobile or static, and whatever size of the browser window or screen being used. The approach has been around for approximately 20 years but remains under-utilized by many businesses.
Something that puts some businesses off going the extra yard and optimizing their site for all internet users is the ongoing cost of maintenance. Although some coding for updates and changes can be harder, the costs involved are not much more than normal sites, and sometimes even lower!
Google likes responsive website design. If a Google search sends a surfer to a site that they cannot read properly, then their trust in the search engine drops a little. Therefore, well-optimized sites tend to fare better in Google results rankings.
The latest research shows how 60% of all this sort of online activity is carried out on mobile devices, such as smartphones and tablets, these days. Given the aspect ratios of mobile devices are not always great for websites designed for desktops, a responsive site will improve visitor retention greatly.
If you have a non-responsive site, then you may still get high visitor numbers. However, when a site is not responsive, visitors will move on due to frustrating user experience.
Are you an independent business owner who wants to find out more about how responsive website design can help to build your enterprise's growth? Get in contact with evolv today to see how we can help your business grow with a powerful website and other solutions to help grow your business.
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