Pricing, Processing Volume & Value: How to Show ROI for Listing Management
Let’s Be Honest—No One Wants to Pay for What They Don’t Understand
And that’s the biggest hurdle in selling listing management. Business owners hear “listings,” and they picture their nephew updating Yelp once in 2019. So, when you hit them with a $149/month price tag, they hit you with the “we’re good” before you can even show them a scan.
Start With the Cost of Invisibility
When someone searches for “roof repair near me,” who do they call? Answer: whoever shows up first with complete info, great reviews, and a working phone number. That listing spot isn’t just digital real estate—it’s a pipeline to processed payments. If your merchant doesn’t show up—or worse, shows up wrong—that’s not just bad SEO. That’s a missed swipe. A missed invoice. A missed deposit. Now multiply that across 30–40 searches a week. That’s potentially thousands of dollars in lost volume every day.
Make It About Revenue, Not Listings
Don’t open with, “We sync 60+ directories.” That’s features. Instead, lead with impact: “What would 5 more calls a week mean to your business? Because your listings are costing you that—every week.” Now you’re not talking about tools. You’re talking about money.
The ROI Formula That Lands Every Time
Use this simple, proven framework:
1. Show the issue — “Your hours are wrong on 4 major directories.”
2. Quantify the loss — “These platforms get thousands of local searches.”
3. Tie it to action — “Fixing this could bring in 10–20 more calls per month.”
4. Connect to revenue — “If even 3 of those turn into $200 sales, that’s $600 right there.”
You’ve now positioned a $149/month tool as a potential $600–$2,000 return.
Use the Listing Audit as a Visual Punch
Forget bullet points. Show them. Pull up Google, Yelp, Facebook, Apple Maps. Show the mismatched info, missing reviews, or no photos. Then say:
'We can fix all of this and keep it fixed—automatically.' That’s when they realize you’re not selling a product. You’re solving a problem they didn’t even know they had.
Sell Outcomes, Not Features
Business owners don’t want to 'manage listings.' They want:
- More visibility
- More calls
- More reviews
- More booked appointments
- More online orders
- More processed volume
Listing management is just the vehicle. The payoff is volume and profit—plain and simple.
Tie It Directly to Payments
Here’s the magic phrase: 'You can’t process payments from a customer who never calls you.' That line snaps the merchant back into focus. Because listing management isn’t a marketing thing—it’s a revenue thing. It’s about putting their business in a position to take more swipes, issue more invoices, and reduce missed opportunities. That’s how merchant services pros need to frame it.
Preempt the Price Objection
Don’t wait for them to question the cost. Flip the script: “I know $149/month sounds like a lot—until you realize your current setup might be costing you thousands.” Let that sit. Then show them how listings done right drive high-margin traffic that doesn't require ad spend or ongoing PPC budgets.
Explain the Compounding ROI
Unlike ads that stop when the budget runs dry, listings build trust and momentum. Every week their info is accurate, they climb the search rankings. They get more impressions. More clicks. More calls. The result? More payments, more volume, and higher retention because customers can actually find and trust them.
Bundle It. Don’t Discount It.
Want to sweeten the deal? Include listing management in your broader offering—but never downplay its value. Say: 'We’ll include listing management as part of your local growth suite. It’s $149 on its own, but bundled with review gen and SEO, it becomes your visibility engine.' Now you’re creating value, not cutting cost.
Close With Confidence
Listing management isn’t a maybe. It’s a must. And at $149/month, it’s one of the easiest ROI conversations you’ll ever have. You’re not selling a service. You are selling:
- 5 to 10 more leads per week
- Better Google visibility
- Fewer missed calls
- And yes—more transactions processed
Because when your merchant’s info is right, their revenue flows right with it.
The Bottom Line
Listing management isn’t about syncing data. It’s about stacking dollars. Every inaccurate listing is costing your merchant in missed traffic, trust, and transactions. When you frame it around what they stand to gain—not what it costs—you win the sale and position yourself as a true revenue consultant.
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