Load time is one of the main components of your website's design and SEO strategy. It has a significant impact on your website's performance and, ultimately, your business's performance. Here are four insights into how a slow website affects your business:
Many people expect your website to load immediately after clicking on the link. 32% of people will leave if the website takes longer than three seconds to load, the bounce rate will increase to 90% if the loading speed takes more than five seconds.
Your online leads come from the people visiting your website, and they become fewer as fewer people visit your website. Unsurprisingly, websites that load in less than two seconds have the highest e-commerce conversion rates .
Excellent customer experience entails satisfying all of your customers' needs. As mentioned, most of your customers expect your website to load within one or two seconds – slow loading speeds will ruin your customers' experience even before they explore your products.
Loading speed is one of the components that Google considers when ranking your website. As such, your website will rank lower than your competitors if it doesn't load faster than they do. Most web users focus on the top five results on Google SERPs, so a low rank limits your website's (and brand's) visibility.
All of the problems resulting from your website's slow loading speed compromise your business' revenue. For example, less traffic means that there are fewer potential customers visiting your business. Poor visibility is potentially worse because it limits your company's potential to grow and expand.
These are just some of the many ways a slow website affects your business. Other factors that affect your e-commerce business's performance include its payment channels. Evolv offers secure payment solutions and top of the line websites. Get in touch today to learn more about Evolv's processing and digital solutions.
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