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Build Customer Loyalty Through Social Media
Over time, consumers have become more demanding about how brands engage with their customers on social media. Customers are quickly switching brands at the click of a button.
Brands attempt to maintain customer loyalty through rewards programs, giveaways, etc., but it's not always enough. The focus should be directed more toward the ones making your business successful: the consumer.
Here are a few ways your business can use social media to build your customer base.
Social Customer Care
Show your customers you care with interaction through social platforms. Attentively respond to customer complaints, comments, and queries.
Direct Engagement
Think about it, you don't want to be a nameless, faceless brand simply interacting with the masses. It may not be possible to respond to every comment or message, but you can make an effort to engage where you can.
Create a Community
Remember to engage with your audience with the brand and non-brand-related conversations. Going deeper with your current followers and customers is crucial to achieving loyalty on social media. Networking online, sharing user-generated content, creating specific Facebook groups, and promoting/mentioning people in comments are great ways to connect.
Maintain Consistency Across Platforms
Even though you'll engage differently across platforms, keeping the same overall tone with your audience is vital to maintaining consumer loyalty. It may confuse your audience when you don't stay consistent, weakening your influence and decreasing overall loyalty.
Know when your customers and followers are online and cater to that. Continue to build a solid customer base -- you're already online, anyway!
Contact us today to learn more.
