Evolv Merchant Processing

3 Powerful Facebook Advertising Strategies

May 26, 2022

Facebook has evolved to become a powerful sales channel. Through Facebook advertising, businesses can  interact  with customers and drive online sales. 

However, the evolving privacy policy and regulations and algorithm changes are causing targeting challenges, and the platform's organic reach has taken a nosedive. 

But despite the challenges, Facebook remains the  biggest  networking platform with numerous targeting options. The social media platform meets customers wherever they are, and therefore can be an effective third-party distribution channel. 

Use the following Facebook advertising strategies to grow your sales: 

1. Personalize the Ads

Facebook advertising has robust targeting options a business can leverage and are especially helpful for businesses with little customer data to use. 

Use the platform's Core Audience feature to reach the target market based on location, demographics, behavior, interests, and connections. For some ideas, the Audience Insights tool provided by Facebook comes in handy. The tool provides the parameters you need. 

2. Focus on Previous Visitors to Your Pages

You can retarget visitors to your Facebook, Instagram, or e-commerce website to grow relationships you already started in the past. 

Use specific actions such as pages visited, products or ads liked and items added to the cart as the basis for the retargeting. 

3. Use the Meta Ad Library to Spy on the Competition

The objective of every advertising effort is attention, and knowing your competition provides valuable insights. 

Keep an eye on close competitors and see what they are doing right through  Meta Ad Library  (formerly Facebook Ad Library). The resource is keyword searchable, and you can apply various filters such as location. 

Pay particular attention to ad creatives in ad variation, copy, and imagery, and improve your ads. Don't overlook the entertainment value and the impact it can have. 

Grow with Evolv

With the right strategies, Facebook advertising is invaluable, as it can help reach a wider audience, keep customers engaged and increase sales. I If you want to learn more,  contact us  to take your marketing to the next level. 

03 May, 2024
Evolv has partnered with Ohio Association of Child Care Providers as a Preferred Vendor for Payment Acceptance and Digital Marketing solutions!
30 Apr, 2024
Evolv has partnered with New Mexico Orthopaedic Society as an Endorsed Partner for Payment Acceptance and Digital Marketing solutions!
29 Apr, 2024
Evolv has partnered with Idaho Outfitters & Guides Association as a Business Partner for Payment Acceptance and Digital Marketing solutions!
25 Apr, 2024
Evolv has partnered with Montana Outfitters & Guides Association as a Preferred Partner for Payment Acceptance and Digital Marketing solutions!
27 Feb, 2024
Evolv has partnered with Texas Tire & Automotive Association as an Endorsed Partner for Digital Marketing solutions!
27 Feb, 2024
Evolv has partnered with Louisiana Ambulatory Surgery Center Association as an Endorsed Partner for Payment Acceptance and Digital Marketing solutions!
27 Feb, 2024
Evolv has partnered with Louisiana Ambulatory Surgery Center Association as an Endorsed Partner for Payment Acceptance and Digital Marketing solutions!
27 Feb, 2024
Evolv has partnered with North Dakota Nursery, Greenhouse & Landscape Association as a Corporate Partner for Digital Marketing solutions!
14 Feb, 2024
NEWBURGH, Feb. 14, 2024-- With a clientele exceeding 16,000 businesses and an annual transaction volume of $6 billion, Evolv has gained the trust of over 25 independent sales offices across the nation. Following Evolv's investment in Kansas City-based Pro1611, the latter is now in the process of transitioning to Evolv KC. This strategic acquisition enables the combined entities to further enhance the Evolv infrastructure, bringing together two prominent distribution channels and fostering long-term growth prospects. “With acquiring an ownership stake in Pro1611 we are excited to expand our management bench and to staff a W2 sales force. This team will be utilized to expand our Agent and Referral bank program,” said Allan Noe, CEO of Evolv. Noe also announced that Jason Bahnson and Drew Smith will serve as Managing Partners at Evolv KC LLC. About Evolv: Since 1998, Evolv has partnered with banks, associations, and sales offices to provide top-tier payment acceptance solutions. As a multi-processor sales office, Evolv offers a robust lineup of products, including point-of-sale systems, gateways, terminals, and other payment acceptance solutions. In 2017, Evolv expanded its offerings by investing in a growing digital marketing agency VIV , now providing additional solutions like website development, social media management, and paid advertising. With a diverse suite of business solutions, Evolv is dedicated to its motto: increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information about Evolv, visit poweredbyevolv.com. About Pro1611: Founded by Jason Bahnson and Drew Smith, Pro1611 quickly made waves in the community by prioritizing customer care and utilizing cutting-edge technology to help merchants thrive and streamline costs. Partnering with Evolv further fueled their success, leading to a natural next step: combining forces to create an even more impactful entity. "Our partnership with Evolv has been incredibly fruitful," says Drew Smith, founder and President of Pro1611." Together, we've empowered countless Kansas City businesses with the tools and guidance they need to reach their full potential. Joining forces as Evolv KC allows us to leverage even more resources and expertise, amplifying our positive impact on the entire region."
By Allison Woods 26 Sep, 2023
Evolv has partnered with Kentucky Association of Child Care Owners as an Affinity Partner for Payment Acceptance and Digital Marketing solutions!
More Posts
Share by: